Saturday, June 25, 2011

How Wisconsin Advertises

If you are a successful, Wisconsin-based business looking for advertising space, look no further than Elkhart Lake, WI.  At the Road America racetrack in Elkhart Lake, your brand can get exposure to 100,000 race fans of all demographics (even some ladies) in one weekend.  With a summer full of racing from weekend warriors to the big time, you are bound to hit your target market.  When a race or event is televised, your brand can reach even further.  If that isn't enough to convince you, perhaps you can be persuaded by peer pressure - all the other Wisconsin businesses are doing it!  This year, when you first drive in to Road America, you are greeted by the Sargento bridge.   As you make your way around the racetrack, you see signage for Kohler and Bucyrus all over.  The advertising opportunities don't stop there.  At the snack bar you have the choice of Johnsonville brats, New Glarus beers, and Cedar Crest ice cream.  Road America is where Wisconsin honks it's own horn.

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