Most people think OnDemand is a great idea for their favorite TV shows and movies, but few people would ask for their commercials on OnDemand. To most, commercials are a necessary evil that nobody wants. But then again, when you are thinking about buying a new car, you appreciate those annoying car dealership commercials because they tell you where the best deal is. The problem with TV commercials is that they cannot be personalized to what you need or might want. This problem for commercials is a strength in internet ads which know exactly who you are based on your browsing history and any other information posted online.
What if you could pick and choose what commercials you would like to see. With the help of the internet, many consumers are able to. Often, companies will post their advertising campaigns on YouTube where it can be found through a search. Also, TV viewing sites on the internet like Hulu often give the viewer choices (albeit limited) in what he would like to see during the commercial breaks. While OnDemand may never incorporate a feature to choose your own ads, there are ways to let the advertisers know what you are interested in seeing ads about through the Like button on Facebook.
Does the act of choosing your own ads make that ad more persuasive to you?
No comments:
Post a Comment