Milwaukee Mile is lost without a title sponsor

On Father's Day weekend 2011, race teams, drivers, and the Idycar IZOD series were excited to come back to the famed Milwaukee Mile.  However, the fans didn't show up.

AB Promotions, an Indianapolis based sports promotions company, failed.  They had many plans and great ideas for bringing fans back to the track and keeping Indycar at The Mile, but were not able to secure a title sponsor for the race.  AB Promotions' second mistake was with the lack of publicity around the race.  However, I did receive a 2 for 1 ticket deal with my Time Warner Cable bill! Unfortunately, I didn't receive it until the week of the race - I had plans.  I heard the race was exciting, but the turnout was disappointing all around.

I understand the race wasn't given the best date (Father's Day) and the weather man was calling for rain all weekend, but without proper promotion or a title sponsor, this race was doomed to fail.  Why were they not able to find a title sponsor?  With all the big time Wisconsin businesses - Bucyrus, Sargento, Johnsonville, Northwestern Mutual, Johnson Controls, Harley Davidson, Rockwell Automation, it should not have been that hard to find a sponsor.  In the 90's the Indycar races brought a ton of fans to the Milwaukee Mile.  What went wrong?