Many restaurants have a marquee sign. In fact, many theaters, gas stations, hotels, churches and schools also have one. The marquee out front with the changeable characters is a place for all types of communication - "Congratulations on the big game," "Sunday morning worship, 8:00 & 10:30," and "Free Car Wash for Dave."
Many businesses use a marquee sign out front to advertise specific products or special deals. However, I recently took a road trip through the U.S. and saw nearly the same thing on every Dairy Queen marquee, "Scream until Daddy Stops!" Very clever. I thought to myself, "What a great concept - a coordinated marketing campaign that benefits the entire chain without looking too 'corporate'." Often, it is difficult to associate advertisments like billboards and commercial spots with your local restaurant in nation-wide restaurant chains. The ad on the marquee sign felt incredibly personal. Marquee signs often have 1's replacing L's, 0's missing, and never enough consonants. I can imagine a frustrated employee searching the backroom for one more "D" to make sure "Daddy" doesn't look like "Addy" or "Dady." How many times have you seen a person outside with that long pole putting letters up one-by-one? You can relate. The marquee sign is more personal than the billboard or other large size advertisements. Next time you are on your way home from work or out traveling, don't forget to read some of those marquee signs as you pass. It just may be your day for a free car wash!
Many businesses use a marquee sign out front to advertise specific products or special deals. However, I recently took a road trip through the U.S. and saw nearly the same thing on every Dairy Queen marquee, "Scream until Daddy Stops!" Very clever. I thought to myself, "What a great concept - a coordinated marketing campaign that benefits the entire chain without looking too 'corporate'." Often, it is difficult to associate advertisments like billboards and commercial spots with your local restaurant in nation-wide restaurant chains. The ad on the marquee sign felt incredibly personal. Marquee signs often have 1's replacing L's, 0's missing, and never enough consonants. I can imagine a frustrated employee searching the backroom for one more "D" to make sure "Daddy" doesn't look like "Addy" or "Dady." How many times have you seen a person outside with that long pole putting letters up one-by-one? You can relate. The marquee sign is more personal than the billboard or other large size advertisements. Next time you are on your way home from work or out traveling, don't forget to read some of those marquee signs as you pass. It just may be your day for a free car wash!
I love this marquee! Isn't it amazing that no matter where you drive, there is always a Dairy Queen?
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